Privacy Policy

1. Introduction
At Viara, your privacy matters. This notice explains how we collect, use, share, and protect your data when you visit our website or use our services, including programmatic advertising campaigns via trusted third-party partners.

We are based in the UK and comply with UK GDPR and the Data Protection Act 2018. By using our services, you agree to this Privacy Notice.

2. Who We Are
Viara is a UK-based advertising agency specialising in programmatic display campaigns. We work with trusted partners to deliver and optimise data-driven campaigns for our clients.

3. Data We Collect
We may collect:

• Website Data: IP addresses, device and browser info, pages visited, and access times.

• Client/Prospect Info: Name, business email, phone number, company, and project communications.

• Campaign Data: Targeting parameters, engagement metrics, and performance insights.

• Third-Party Data: Anonymised or pseudonymised data from platforms to support campaigns.

We do not collect personal data from ad viewers unless explicitly agreed.

4. How We Use Data
We use data to:

• Operate and improve our services and website

• Plan, run, and report campaigns

• Analyse performance and insights

• Communicate with clients

• Meet legal and contractual obligations

5. Sharing Data
We may share data with:

• Advertising partners and analytics vendors

• Service providers for hosting, CRM, or IT support

• Legal or regulatory authorities when required

All third parties follow data protection laws and use proper safeguards.

6. Cookies & Tracking
We use cookies and similar tools to improve experience and measure performance. You can manage preferences via your browser or our site interface.

7. Data Security
We protect data with encryption, access controls, and regular system checks. No system is risk-free, but we take security seriously.

8. International Transfers
Some partners may process data outside the UK, with safeguards like standard contractual clauses in place.

9. Your Rights
UK residents have rights to access, correct, delete, restrict, or move personal data, withdraw consent, and lodge complaints with the ICO. Contact info@viara.com to exercise your rights.

10. Children
Our services are for business use and not aimed at under-16s. We do not knowingly collect children’s data.

11. Changes
We may update this notice. Updates will appear here with a new “Effective Date.”

12. Contact
Questions? Email info@viara.co.uk or contact the ICO at https://ico.org.uk.

Effective Date: 10th August 2025